For home-service businesses across the US

Turn more local leads into booked jobs.

WebKrof sets up your website and follow-up so customers can find you, hear back fast, and book — even when you are on a job. Then we help bring them back.

  • Built forPlumbers, roofers, HVAC, cleaners and other home-service trades
  • PlanMonth-to-month. Pricing shared openly on the call.
  • PromiseNo fake reviews. No guaranteed rankings. Honest work.
NPNorthline Plumbing
Missed call · 6:47 PM
Sorry we missed you — we’re on a job. What’s going on? We’ll text right back.Sent automatically · 6:47
Leak under my kitchen sink. Can someone come tomorrow?
We can do Wed 9:00 AM. Tap to book: northline.example/book
Booked · Wed 9:00 AM
Booked · Wed 9 AMKitchen sink leak
Illustration · fictional business6:47 PM, a call is missed. 6:53 PM, the visit is booked.

Where jobs slip away

Most jobs aren’t lost to a better company. They leak out between the search and the reply.

These leaks are normal for a busy business. Each one is fixable. Here is where they usually happen.

  1. 01Search

    Customers search — and find someone else.

    A thin Business Profile or a site that is vague about services and areas makes it easy for nearby customers to miss you.

    FixLocal SEOGoogle Business Profile optimization

  2. 02Website

    The website makes people work.

    The phone number is hard to find, the page is slow on a phone, and there is no simple way to ask for a quote. People tap back.

    FixWebsite design & redesignLead capture & quote forms

  3. 03Phone

    Calls go to voicemail.

    You are on a job. Many callers will not leave a message — they just call the next name on the list.

    FixMissed-call text-back

  4. 04Reply

    Forms wait until tonight.

    A request that sits for hours is competing with businesses that answered at lunch.

    FixAutomated lead follow-up

  5. 05Quote

    Quotes go quiet.

    Customers mean to reply, then life gets busy. Without a polite check-in, the job goes to whoever followed up.

    FixAutomated lead follow-upCRM & lead tracking

  6. 06After the job

    Happy customers are never asked back.

    No review request, no seasonal reminder. Next time, they search again — and may find someone new.

    FixReview requests & reputationPast-customer follow-up

One connected system

Not a website. A route from first search to repeat customer.

Each piece is useful on its own. Connected, they hand the customer from one step to the next — and every enquiry lands in one place, so nothing gets lost. We set up only the pieces your business needs.

Explore the system
  1. 01

    Get found

    Can local customers find you and trust what they see?

  2. 02

    Catch the enquiry

    Is it easy to ask you for a quote, day or night?

  3. 03

    Reply fast

    Does every lead hear back quickly — even when you are busy?

  4. 04

    Book & get paid

    Can a yes turn into a booked visit without phone tag?

  5. 05

    Come back again

    Do happy customers review you and return?

See it work

Watch a missed call turn into a booked visit.

Step through what happens when you can’t pick up. Choose any step to see the conversation at that moment.

NPNorthline PlumbingShared inbox · Text
Demo · fictional businessTimes are illustrative.

Concept work

Designed around the question a customer is asking.

WebKrof is new, so instead of borrowed logos we show our thinking. These are concept designs for fictional businesses — not client work — each shaped by how that trade’s customers decide.

See all concept projects
Concept project

Emergency plumbing

Built around one question: can you help me today? Hours, phone and a 60-second quote form sit above the fold.

Concept project

Roof repair & replacement

For a slow, careful decision: inspection requests with photos and a calm, trustworthy tone.

Concept project

Lawn care & landscaping

Recurring service first, design projects second. Estimates are requested by yard size and timing.

Concept project

Heating & cooling

Two paths on one page: urgent repairs by phone, tune-ups booked online.

How it works

Simple for you. Thorough behind the scenes.

See the full process
  1. Step 1: Book a call

    We learn how leads reach you today and where they slip.

  2. Step 2: Plan your setup

    We agree which pieces you need — and which you don’t.

  3. Step 3: We build & connect

    Website, forms, follow-up and booking, wired together.

  4. Step 4: Review together

    You check the words, messages and flows before anything goes live.

  5. Step 5: Launch & improve

    We walk you through it, then keep tuning what we learn.

Straight answers

What we’ll promise, and what no honest partner can.

We will

  • Show you where leads reach you — and where they drop.
  • Set up a system that fits how your business actually works.
  • Explain what each piece does and why it is there.
  • Ask every customer for reviews the same, fair way.
  • Tell you when something is not worth doing.

We won’t

  • Guarantee rankings, lead counts or revenue.
  • Invent reviews, testimonials or results.
  • Hide unhappy customers from review sites.
  • Lock you into a long-term contract.
  • Sell you features you do not need.

Questions

Good questions to ask before you book.

Read all FAQs
Who does WebKrof help?

Local home-service businesses in the United States — plumbers, roofers, HVAC, electricians, cleaners, landscapers and many other trades. If customers find you online and you go to their home, we can probably help.

What does WebKrof actually do?

We set up a connected system that helps you get found, catch every enquiry, reply quickly, book the job and bring customers back. That can include your website, quote forms, missed-call text-back, follow-up, booking, payments, reviews and local search work.

I already have a website. Do I need a new one?

Maybe not. Sometimes improving the key pages and connecting your forms and follow-up is enough. We will look at your current site and give you a straight answer.

Can you guarantee more leads or a top Google ranking?

No. Nobody can honestly guarantee rankings, lead numbers or revenue — too much depends on your market, competition and search engines. What we can do is fix real problems: missed calls, slow replies, unclear pages and forgotten follow-ups.

Why is there no price on the website?

We prefer to understand your business first so we only quote what you actually need. We share the full pricing clearly on the call — no surprises and no pressure.

Is there a long-term contract?

Our plan is designed to be month-to-month, so you can cancel when it is no longer right for you. The exact terms are set out in your customer agreement before you sign.

Let’s find where your jobs are slipping away.

Book a one-to-one call. We’ll look at how customers reach you today, what happens after they do, and what we would fix first. If we are not the right fit, we will tell you.