Our thinking, shown honestly.
WebKrof is new. Rather than borrow logos or invent results, we show concept designs for fictional businesses — each built around how that trade’s customers decide.
Concept projects · fictional businesses
Emergency plumbing
Built around one question: can you help me today? Hours, phone and a 60-second quote form sit above the fold.
Roof repair & replacement
For a slow, careful decision: inspection requests with photos and a calm, trustworthy tone.
Lawn care & landscaping
Recurring service first, design projects second. Estimates are requested by yard size and timing.
Heating & cooling
Two paths on one page: urgent repairs by phone, tune-ups booked online.
Client case studies
Coming as we grow.
We haven’t published any client case studies yet. When we do, each one will describe a real business, use only results we can verify, and be shared with the owner’s written permission.
Until then, everything on this page is clearly marked as a concept.
Want a concept for your business?
Book a call and we’ll talk through how your customers decide — and what your website and follow-up should do about it.