Field notes for busy trades.
Short, practical guides you can use this week — whether or not you ever work with us.
Latest · Follow-up
How to follow up on a quote without being pushy
Many quotes don’t get a no — they get no answer. Here’s a simple, polite way to follow up so customers can say yes, ask a question, or move on.
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- Reviews · 4 min readHow to reply to a bad review (without making it worse)Every business gets a bad review eventually. Here’s how to reply calmly, protect your reputation and show future customers how you handle problems.
- Follow-up · 5 min readWhat to do when you miss a customer’s callYou can’t answer every call. Here is a simple plan for missed calls so the caller doesn’t just move on to the next business.
- Follow-up · 4 min readHow fast should you reply to a new lead?Faster is better — but “reply instantly to everything” isn’t realistic for a busy trade. Here’s a practical way to think about lead response time.
- Getting found · 4 min readA practical Google Business Profile checklist for home-service businessesA practical checklist to make sure your Google Business Profile is complete, accurate and helpful to local customers.
- Reviews · 4 min readHow to ask every customer for a review — the fair wayMost happy customers never leave a review simply because nobody asked. Here’s how to ask everyone, simply and honestly.
- Websites · 4 min readThe three questions your home page must answer in five secondsVisitors decide fast. Here are the three questions every home-service website should answer before anything else — and how to check yours.
- Websites · 4 min readWhat to put on a service page so customers call youA good service page answers the questions customers ask on the phone. Here’s what to include on each one, and what to leave out.
- Getting found · 4 min readService area pages — when they help and when they hurtPages for each town you serve can help local customers find you, or they can backfire. Here’s how to decide, and how to write them well.
- Websites · 4 min readShould you let customers book online?Online booking can end phone tag — or fill your calendar with the wrong jobs. Here’s how to decide what customers can book, and how to set it up well.
- Follow-up · 4 min readHow to bring past customers back without annoying themYour past customers already know and trust you. Here’s how to stay in touch in a way that’s useful, respectful and easy to opt out of.
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